Movies Anywhere claims a user base of 6 million – 20% the size of UV – and a rosy future. The media giant opting instead to roll out a competing platform (Disney Movies Anywhere) that now has been embraced by Hollywood studios not named Paramount and Lionsgate, and rebranded Movies Anywhere. UltraViolet, from the start, was hampered by Disney’s refusal to participate. That sentiment, in a nutshell, should be on UV’s gravestone. When I tried to explain, she rolled her eyes. I remember a friend asking me the purpose of the UV card enclosed with the Blu-ray Disc case. Each studio for awhile required the laborious process of registering titles to a proprietary platform. Subscribe HERE to our FREE daily newsletter!Īs a stack of UV digital activation movie registration cards attest, actually engaging in UV was challenging. Thirty million registered consumers should have been a field day for marketers considering YouTube begins monetizing third-party videos with just 1,000 subscribers - users who follow a video series for free. The missed advertising/marketing opportunities upon a segment of active movie consumers larger than the combined Comcast Cable, Sky, AT&T U-verse and Verizon Fios Video subscriber base should be a business school case study. Indeed, the email was the FIRST communication I ever received from the platform boasting 30 million registered users - a captive audience larger than any over-the-top video platform not named Netflix and Amazon Prime Video. I, like possibly millions of other UV users, had forgotten I was even registered to the platform launched in 2011 by studios seeking to enhance ownership of packaged media in a digital era transformed by SVOD and Netflix. 31 email informing me that the digital content storage locker is shuttering July 31. I, like millions of registered UltraViolet users, received the Jan. will also cease offering UltraViolet links on July 31.Īuthor Erik Gruenwedel Posted on ApApCategories Digital, News, Studios Tags Movies Anywhere,, UltraViolet 5 Comments on Paramount Shutters Digital Movie Transaction Service UltraViolet: A Lost Opportunity Subscribe HERE to the FREE Media Play News Daily Newsletter!Ĭonsumers who purchased digital titles on the site can still access them through their UltraViolet accounts – provided they are linked to another service such as or FandangoNow. stopped offering transactional content on March 18 but cautioned the site would still be functional to redeem digital codes and peruse new Paramount releases. UltraViolet is shuttering after most studio members – except Paramount and Lionsgate – joined rival platform Movies Anywhere. Paramount Pictures has stopped selling and renting movies at, citing the pending shutdown of the UltraViolet cloud-based storage platform on July 31.
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